Billie Eilish/Instagram
Last week, Billie Eilish told her fans to “be smarter” about the diet they choose to eat via Instagram. The singer, who has over 31 million followers on the social media platform, shared a heinous video depicting animal cruelty from Fair Oaks Farms.
The video was obtained by the Animal Recovery Mission (ARM) during an undercover investigation of Fair Oaks, a company that works with Coca-Cola to produce the Fairlife dairy brand. According to VegNews, Fairlife bills itself as a company that treats its animals humanely. The graphic video, which we have chosen to leave out of this story, proves otherwise.
“I keep my mouth shut most of the time about this because I believe everyone should do eat and say whatever they want … and I don’t feel the need to shove what I believe in, in anyone’s face,” Eilish wrote earlier this month in an Instagram Story in which she shared the ARM video. “But man … if you can watch the videos that I just posted and not give a fuck that it’s you contributing by literally eating the creatures that are being fully tortured just for your pleasure, I feel sorry for you.”
Between February and April of 2019, an ARM private investigator was hired as a milker at Fair Oaks Farms in Indiana. The cruelty the Fairlife dairy cows are subjected to on a daily basis, which was recorded by the undercover investigator via photos and videos, is incredibly troublesome.
After the report was released in June, Fairlife release a statement sharing that the company hired a third-party auditor, Food Safety Net Services Certification and Audit, who has reportedly verified that “all of the farms’ employees have committed to our zero tolerance policy on animal abuse.”
And according to the “Cow Care” statement, last updated on July 5th, Fairlife has discontinued the use of milk from Fair Oaks Farms. Those Fair Oaks employees seen in the videos have also been terminated and charged with animal cruelty.
As Eilish, a devoted vegan, told her followers, it’s important that we educate ourself on where our food comes from. Although a company may say they treat their animals humanely, it’s so easy for them to hide the truth.
As Today reported, retailers including Jewel-Osco, Tony’s Fresh Market, Casey’s and Family Express have stopped selling Fairlife products.
Yesterday’s protest outside of @CocaCola headquarters in #Atlanta urging them to drop @Fairlife milk products following @ARMInvestigatio’s undercover exposé of horrific #calf abuse. 🚫🐄 #DitchDairy #ChooseCompassion
— World Animal News (@WorldAnimalNews) June 17, 2019
🌍👉 @WorldAnimalNews @Peace_4_Animals pic.twitter.com/NVtZVb4Jfb
“This is an immediate impact from consumers and the public pressure who have been instrumental in using their voices to empower change, and ultimately bring forth justice for the animals of the dairy industry,” the organization wrote in a July 18th Instagram post.
You doing just that gives those animals at the center of the storm a fighting chance.
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