McDonald’s may have done something very, very, very bad. At least that’s what fast food enthusiasts are saying after Mickey Dee’s U.K. removed some Monopoly stickers from their meal packaging. Large-sized meals now contain — GASP! — the same amount of stickers as a medium-sized meal.
The stickers are part of McDonald’s incredibly popular (and apparently polarizing) Monopoly game, which gives thousands of prizes to people who peel back the stickers, revealing all sorts of goodies, like money or cars or free food.
In the Canada and U.S., you can find the peel-off stickers, as of 2018, on several of their food packages: the Big Mac, chicken nuggets, chicken sandwiches, large fries, and more. This year, they also put peel-off stickers on healthier foods, like the bag of carrots, salads, wraps, and fruit bags. We think this is great.
This system is no longer the case, though — and people just aren’t happy. However, McDonald’s reason for doing this is really responsible, so we can’t complain. The chain removed the “go large” incentive to stop people from unhealthy eating patterns. That’s also why they added the stickers to their healthier options.
McDonalds "Monopoly" promotion is a grotesque marketing ploy that encourages people to eat more and more junk food by offering sugar-filled desserts as rewards. It is a danger to public health.https://t.co/8LNbtSD9Sl
— Tom Watson (@tom_watson) March 17, 2019
Regardless, the complaints are abundant, no matter that McDonald’s made Monopoly healthier.
Does anyone think the McDonald’s monopoly is disappointing this year. Can’t even trade in extras 😫#mcdonalds #Monopoly
— ❣ Lau ❣ (@Lau1191J) March 21, 2019
Dissapointed a got served at mcdonalds at 12:07 n didnt get any monopoly stickers. @McDonaldsUK
— Lewis Black (@lwsbck) March 20, 2019
Regardless of the blowback, others are actually fine with the fact that the game changed:
I think I’m the only person that is not bothered about McDonald’s monopoly😳 #Monopoly #McDonalds
— OliviaWhitney (@WhitneyOlivia) March 21, 2019
Except, now she’s gonna have to actually eat a LOT of McDonalds, which, well, probably isn’t the best idea.
But let’s be real. People want to win the big prizes.
Imagine actually winning 50k or a car on McDonalds monopoly and not a carrot bag?
— Jak Perry (@JakPez) March 20, 2019
Has anyone ever won a #mcdonalds #Monopoly prize??!
— 🇳🇴 (@PK72Oslo) March 18, 2019
Just won £10 from @McDonalds monopoly! 👌👌 pic.twitter.com/Yck6BEtKEe
— Xinik (@NikBoio) March 22, 2019
Started McDonalds Monopoly today and keeping track of my P&L, one McChicken Sandwich meal at a cost of £5.11 returned 5 month Now TV Sky Sports Mobile pass at £5.99pm X 5 = £29.95. total cost of meal -£24.84. #winning
— Ashley Lloyd (@AshleyLloyd5) March 20, 2019
The extra prizes are a serious bonus.
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