McDonald’s just announced some big news — and for once, it’s not about an item on their menu. But it is loosely related, since it may change the game in the way you order.
The experience really gave customers a chance to peruse the menu while deciding what to order. The upgraded system likely took away a lot of line anxiety for those who needed a second or two to think about what to grab for lunch. They were also interactive ways to really showcase what their food looked like.
But now, that order may get to know you and your tastes a little better. Do you know how after shopping at Amazon, they give you products you might like based on the way you searched and the marketing research of others with the same interests?
According to Wired, McDonald’s is set to go forward with an agreement to acquire Dynamic Yield. The company, located in Tel Aviv, is known for their innovative technology focused around “decision logic.” That means it can offer up alternate suggestions if it knows you’re a fan of the Big Mac.
Sometimes, it’s something you never even knew you needed.
Even though money wasn’t mentioned, TechCrunch reports that the deal cost McDonald’s over $300 million.
And that’s the only way for businesses to survive — to have a game plan focused around the way technology is currently heading.
Their post also states that Dynamic Yield’s client base includes brands like Lacoste, William Hill, Moss Bros, and IKEA.
TechCrunch states that the technology will suggest items based on a lot of different factors, including the weather outside, the items that are currently trending, and the crowd of people currently inside the restaurant.
But sometimes, certain products take more time to create. It’d be genius for McDonald’s to try to push the sandwiches that have already been created, to save time and resources.
McDonald’s was smart enough not to blow so much cash on something that won’t improve their company and their future vision.
Restaurants in the United States will see it roll out throughout this year.
Even though this technology may make you more inspired to try out new menu items, it’s also still a huge part of McDonald’s research.
For example, BJ’s Wholesale sends me Sugar-Free Red Bull coupons in the mail quite often. They know I drink it and don’t want me to go to another store to buy it.
Perhaps for those of us who stick with the same order (for me, it’s the Quarter Pounder with Cheese), it’ll inspire us to branch out.
And in the end, that’s the most important part.
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