Kit-Kat Wrappers Are Being Redesigned For A Surprisingly Cool Reason

4.6
(434)
7415
kit-kat wrappers
kit-kat wrappers

Food fans often struggle to accept changes to their favorite brands, but we think you’ll agree that this proposed change to Kit-Kat wrappers is for the better. Kit-Kat makers Nestlé have been looking closely at their packaging recently, including candy wrappers as well as plastic bottles, and specifically at how to make it all more environmentally friendly. They’re aiming to make all of their packaging 100 percent recyclable or reusable by 2025, by using plastics that are easier to recycle, minimizing how many materials they use, and cutting out plastics that can’t be recycled.

In July 2019, Nestlé made an announcement that could change candy bars forever.

On July 2nd, Nestlé announced that their range of YES! bars, which are made with fruits, nuts and vegetables, will be packaged in recyclable paper. The company said that this is a big step forward for the candy industry as a whole, since up to now, the only packaging that could preserve a food’s freshness had to be made from laminated packaging or plastic films, which made it hard to recycle.

There’s more good news.

The Japanese section of the company has just announced that they will be selling five of their larger Kit-Kat products in recyclable paper instead of glossy plastic, starting in September.

And there’s a fun twist — or should we say fold.

Not only will the new packaging be easier to recycle, it will come with instructions to turn your wrapper into an origami crane!

This Kit-Kat fan is embracing the change.

Kit-Kat is a pretty big deal in Japan.

The first Kit-Kat boutique opened there in 2014: it’s called the Kit-Kat Chocolatory.

One reason for the candy’s success could be the name: it’s similar to the Japanese expression “kitto katsu,” which literally translates to “surely win” and is used to wish people luck. According to Kotaku, one in three students in Japan buy a Kit-Kat before their exams — and one in five take a Kit-Kat in with them for good luck.

People in Japan get to try some flavors we can only dream about.

Here’s a cherry blossom (sakura) and sake combo:

And a peach and mint mix:

They even have a flavor made from a brand new kind of chocolate.

Meet ruby, which is made from mixing dark, white and milk chocolate. These ruby Kit-Kats also contain nuts and cranberries (hence the pink!)

Kit-Kat wrappers have already been through a recent makeover.

While many are praising Nestlé’s newest paper wrappers, an earlier change to their Kit-Kat packaging caused uproar.

There were grip issues.

Supposedly the plastic was harder to open.

There were taste issues.

Here’s a detailed explanation:

Ironically given their plan to reduce waste, people accused Nestlé of betraying the environment.

In fact, the change came about because of Nestlé’s concerns for the environment. Nestlé were already rethinking their foil and paper packaging in 2015, as part of their pledge to simplify the packaging their products came in and minimize environmental impact. They gradually moved to just plastic — but many people did not handle it well.

Nestlé didn’t get all the blame.

Their biggest U.K. rival, Cadbury, who have nothing to do with Kit-Kat packaging, got dragged in:

Funnily enough Cadbury did not respond, and there’s also no word on when the rest of the world will get their Kit-Kats in recyclable paper packages. But with so many people concerned about waste, Nestlé’s new recyclable paper packaging really could break up our dependence on plastic.

Did you like it?

How useful was this post?

Click on a star to rate it!

Average rating 4.6 / 5. Vote count: 434

No votes so far! Be the first to rate this post.

Leave a Reply

Your email address will not be published. Required fields are marked *

Enjoy Your $19.99 FREE Copy of Our Digital Cookbook!

Enjoy our FREE Digital
Cookbook as Our Way of
Saying Thank You!

I agree to the storing and processing of my personal data by So Yummy as described by the Privacy Policy.

Get your So Yummy Cookbook digital copy - for Free!

Enjoy surprising, smart and absolutely gorgeous home cooking recipes & tips

Thanks for subscribing!

Your Cookbook Awaits in Your Inbox