Macy's Pulled Offensive Mom Jeans Plates After Backlash

These “Mom Jeans” Plates Were So Offensive, They Had To Be Pulled From Shelves

In a world that’s already brimming over with body-shaming messages, what we really needed was that kind of negativity coming to us straight from our tableware. According to someone at Macy’s, anyway.

On July 22nd, writer, podcaster, and host of Netflix show Brainchild, Alie Ward, spotted some bowls stocked by the well-known retail chain’s New York flagship store that she found disturbing. Made by a company called Pourtions, the bowls had different lines supposedly indicating how much food someone wearing a certain kind of jean style could eat.

Whether intended or not, the message that comes over is that we should only think about food and how much we eat in terms of how it will affect the size and shapes of our bodies. This approach to food can lead people to fixate on how much food they eat, rather than the nutritional value and enjoyment they get from it, which can lead to an eating disorder.

Ward tweeted a picture of the bowls, with a sarcastic caption stating that she’d like to get them banned nationwide — and Twitter lit up. As of writing, her original tweet has 46.5K likes and has been retweeted 5.4K times.

Macy’s took note. They followed up with Alie, letting her know that they would be pulling the plates.

Many people appreciated Ward’s attempt to save people from the food- and body-shaming messages.

Including actress and anti-body-shaming activist Jameela Jamil, who was as delightfully blunt as ever.

People who’d previously had eating disorders were especially keen to emphasize the potential damage from this kind of messaging.

Especially since there seems to be a gendered element.

Some are angry that Macy’s went there in the first place.

How did no one involved in making these plates see the issue?

Despite everyone who wants to tell us it’s all just a joke we’re not getting…

The company that makes them wasn’t joking about using their plates for “portion control”:

Since this is Twitter, there were plenty of people who couldn’t see the issue.


Others stepped in to help explain why equating less food with being skinny is problematic.

Skinny doesn’t necessarily mean healthy.

Others were just done.

Ward somehow stayed remarkably cool, despite all the backlash — and she has a message for everyone.

Trying portion control in a healthy, supervised, carefully managed way, with the aim of improving overall health rather than just losing weight, can work for some people. But tableware that tries to tell you how much to eat based on which jeans you’ll be able to fit in is not a dinner companion anyone needs.