Marketing has been a thing for quite some time. Back in 1934, Lou Gehrig became the first athlete to appear on a Wheaties box. And even though he was on the back of the box, and not the front like our favorite sportspeople today, it was still noteworthy. While Wheaties remains true, most of the people you’ll see on products today are of the animated variety.
It’s very tempting to feel like these endorsements are ways for your kids to pressure you into buying sugary cereals and snacks. Heck, I got my daughter a toothbrush because it had Elmo on it. (Note, I would have gotten her one anyway, but figured her favorite giggly red Muppet may inspire her to actually use it.)
A new study just reported that it’s not characters like Spongebob who have kids going crazy over products. It’s more or less the product itself.
That’s all due to their taste buds.
Like, Grover Grape may be more of a draw than standard old grape juice.
“The licensed character only has an influence on moving kids’ choices between foods with the same level of expected taste,” Margaret C. Campbell, a professor of marketing at the Leeds School of Business, said to CU Boulder Today.
So, that’s another reason why some of them avoid the healthy stuff at first, unless it’s sweetened or in a puree.
If you're faced with feeding a picky eater & you want to be accommodating, ask a parent "What can I make for them?" Often, we'll provide our own food for our picky eaters.
— Cadence Kuklinski, DO🫁♻️ (@CadenceDO) August 11, 2018
Also, some kids are picky because of texture issues or anxiety. It's not all just choice & habit. Be kind.
Even though there have been some vegetable packs with characters on them, they’re much more popular when put on cereal.
One, the fact that Spongebob is on the front. And two, character cereals are typically flavored more like a dessert than anything else.
Perhaps that’s why Kix has released their own character version of cereal.
Then, offer them a choice between those and the standard.
Me: Thanks for watching the kids mom. Please don’t feed them sugar.
— Jazz The JRPG Queen ❤️🎮 (@JazzLikesToGame) March 25, 2019
Grandma: I won’t.
4 seconds after I leave: pic.twitter.com/vGefawNgOR
The most interesting part about these findings? They may make a few new proposals in the U.K. a bit useless.
And even though nobody likes a grocery store tantrum, sometimes that’s the tough part of parenting.
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