People take their emojis very seriously. So seriously, in fact, that emojis have basically become their own language. I mean, friends and family are able to have entire conversations using nothing but emojis. But it’s not always smooth sailing. Remember the great bagel emoji controversy? In 2018, an iOS update that included a plain, cream cheese-less bagel received a lot of negative feedback from Apple users. Complaints caused Apple to re-evaluate the design and bring back the bagel emoji looking more full, doughy, and most importantly, slathered with cream cheese. But the transformation of this sad food emoji wasn’t the only major change over the years — we’ve also been seeing emojis diversify with a range of skin and hair colors, and different family combinations.
There’s a handful of alcoholic beverage emojis, from champagne to beer. And it’s not like wine was left out — there’s a red wine emoji, but that simply wasn’t enough.
The current wine glass emoji does not specify the type of wine. Vendors have shown a preference for red 🍷 https://t.co/ZEnLGMtEhF pic.twitter.com/LEeoQ7Xcu5
— Emojipedia (@Emojipedia) April 20, 2017
In the petition, Kendall-Jackson provided charts and visuals about white wine, including how it believed Chardonnay was the most popular varietal in the world, Food & Wine reported.
Kendall-Jackson even launched a website completely dedicated to the campaign for the new emoji.
Even though the campaign has created quite the buzz on social media, the fight for the new emoji has been far from easy, Kendall-Jackson’s director of marketing, Maggie Curry, told Food & Wine.
After the proposal is submitted, those who want the new emoji are to attend a quarterly meeting held by Unicode to present their case.
According to Curry, the most recent revisions are to abide by Unicode updating what needs to be included in an emoji proposal.
It looks like we’ll have to wait until this summer to find out the future of the white wine emoji. Shoutout to Kendall-Jackson for fighting the good fight.
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