One of America’s Most Beloved Creameries Just Dropped a Product It Has Never Made Before

Tillamook, the Oregon-based creamery known for its premium dairy products, has entered entirely new frozen territory. For the first time in its history, the brand has launched ice cream bars — a novelty treat that, somehow, never existed in its lineup until now. The bars come in four flavors and are rolling out to major retailers nationwide, giving fans a brand-new way to enjoy the creamery’s signature ice cream.

Tillamook Has Been Selling Ice Cream for Years, But Never Like This

Tillamook has long offered family-sized tubs, pints, and even ice cream sandwiches, which have been part of its lineup for 10 years. Those sandwiches featured flavors like Oregon Strawberry and Mint Chocolate Chip, tucked between two waffle cone cookies with a layer of chocolate holding them together. Now, the brand is phasing out the sandwiches entirely and replacing them with the new bars as part of its permanent portfolio.

Four Flavors Make Up the New Bar Lineup

The new bars are available in Vanilla Bean, Cookies & Cream, Mint Chocolate Chip, and Tillamook Mudslide. Each one is built on Tillamook’s premium ice cream and dipped in a chocolate coating, then sold in four-packs. The Mudslide variety features chocolate ice cream with ribbons of fudge and chocolate chips, while Cookies & Cream uses French vanilla ice cream with chocolate cookie pieces.

The Chocolate Shell Is What Sets These Bars Apart

Tillamook describes the coating as a “crisp, chocolaty shell” meant to deliver what the brand calls “pure handheld indulgence.” Simply Recipes, which got to try an early sample, noted the coating has a satisfying snap and doesn’t melt too quickly or tear off in chunks. For Tillamook, the coating appears to be a point of pride, and it shows in how prominently the brand features it in the bar’s description.

Tillamook Is Joining Some Serious Freezer Aisle Competition

With the bar launch, Tillamook steps into the same freezer aisle territory as Häagen-Dazs and Ben & Jerry’s, two brands that have long dominated the premium ice cream bar category. It’s a notable move for a creamery that built its reputation on scoopable ice cream and cheese, putting it directly alongside other well-known brands in the freezer aisle.

Not Every Sandwich Flavor Made It to the Bar Format

The transition from sandwiches to bars wasn’t a one-to-one swap. Fan favorites like Oregon Strawberry and Salted Caramel, both popular in the sandwich lineup, did not make the crossover — though fans can hope. Mint Chocolate Chip and Tillamook Mudslide carried over, but the bar collection introduces Cookies & Cream and Vanilla Bean as new additions to the novelty format for the first time.

Fans Are Already Lobbying for New Flavors

Since news of the bars spread, fans on Instagram have been vocal about what they want next. Requests ranged from marionberry pie to orange and raspberry, with one commenter saying they were “excited about trying these!” Others asked whether sugar-free versions could be on the horizon. Whether Tillamook plans to expand the lineup beyond the initial four has not been announced.

Tillamook Wants You to Enjoy Its Ice Cream Anywhere You Go

On its website, Tillamook asks: “Who said all that extra-creamy ice cream can’t fit on a stick?” The brand lays out its product range simply: pints for now, tubs for later, bars for anywhere, adding another way to enjoy the same Tillamook ice cream fans already love. The “pure handheld indulgence” language ties the new format directly to the premium quality on which the brand has built its reputation.

Where to Find the New Bars Right Now

The new ice cream bars are already hitting retailer freezers, with Target among the major chains expected to carry them. They should be available at the same grocery stores that previously stocked Tillamook’s ice cream sandwiches. Shoppers may spot both the old sandwiches and the new bars on shelves simultaneously for a period before the sandwiches are fully phased out of the permanent lineup.

A First for Tillamook, and a Bigger Bet on the Freezer Aisle

The ice cream bar launch is the first time Tillamook has offered a stick-format novelty, and it comes paired with the retirement of its 10-year-old sandwich line. The switch reshapes what its freezer aisle presence looks like, giving longtime fans a new format without changing what made them loyal in the first place. This time, it’s on a stick.