If you’re a fan of alcohol, you’ve probably mixed your spirit with Coca-Cola at some point. Sure, alcohol and caffeine isn’t the best combination for your health, but it’s hard to turn down a rum and Coke after a long day. Even though standard Coca-Cola has always been fine, the company has decided that perhaps the late night recognition could be used to their benefit.
Coke has just released four new drinks that are meant to complement dark whiskey and other liquors. They’re called Coca-Cola Signature Mixers, and based on their names, they don’t sound like drinks you’d want to grab as a quick snack. Unless you want to down something that can be categorized as “smoky,” “spicy,” “woody,” or “herbal.”
Here’s the catch — as of right now, it looks like these drinks are only available in the U.K. Coca-Cola has yet to make diet versions, but who knows? Maybe if these catch on, they can add a few to the lineup. Since alcohol in itself is pretty caloric, it’d make sense for consumers to want to have something a little lighter.
Launched 1st May 2019, Coca-Cola Signature Mixers were developed with the help of leading bartenders and are designed to be mixed with dark spirits. They are essentially Classic Coca-Cola with different nuances of flavour,... https://t.co/vKLcH9INDF
— JZ Murdock-Writer/Filmmaker (@jzmurdock) May 1, 2019
One person even dubbed the drinks as “one of the biggest hits of the century.” If these can seriously put a new spin on old bar favorites, that’s definitely possible.
Coca-Cola's taking your Jack&Coke and Cuba Libre to a whole different level. Like Coca-Cola or not, these are about to be one of the biggest hits of the century. https://t.co/OB4blqLUd9
— Winetunes (@joycefromparis) May 2, 2019
The bartenders who worked with Coca-Cola were told to keep the project on the down-low. So, it must be pretty exciting to finally be able to talk about such an innovative product.
Well I’ve been sitting on this one for a while.
— Alex Lawrence (@AlexBarOrchid) May 2, 2019
It’s been a true pleasure to work with Coca Cola on this project and it’s the weirdest feeling seeing our names on the bottles. https://t.co/fdmy2w1Bad
SUPER excited for the new Coca Cola Signature Mixers. Good cola is quite nice, can Coke join Red Bull and Pepsi in making a nice one? Can't wait to find out! #coke #beverage ... now where can I get in in NYC -- @CocaCola ??
— Chris Stave (@runstaverun) May 1, 2019
No matter what, there are always going to be people who will be against a product like this. Namely, people who fear change.
Nobody should fuck with Coke...ever...leave it be
— Sara 🪩 (@saragtweet) May 2, 2019
The big question is, will bars start stocking these four new mixers? Or, will they only be available in stores?
It’s also a big question as to whether or not Coca-Cola will make these available outside of the U.K. Difford’s Guide noted that they were “initially for Western Europe.”
For quite some time, it was vodka (and flavored vodka) that seemed to be everyone’s go-to, so it’s interesting to see this new development for different spirits.
It’s actually pretty amazing that Coca-Cola hasn’t tried making these before. If these mixers are a success, they’ll definitely solidify their place as the best mixer out there.
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