McDonald’s Is Adding Touch Screen Kiosks To Many Of Their U.S. Stores, Because This Is The Future
Wouldn’t it be nice to know for sure that you ordered no pickles on your burger? Well, now that’s about to become a reality at your local McDonald’s. It’s been discussed for some time, but McDonald’s is finally adding touch screen ordering to a majority of their locations, which means you’ll have full control over what you ask for. You might even be more inspired to check out a new burger based on what you see on the kiosk, which is a win for your taste buds.
Plenty of establishments have had touch screen ordering for years now — especially at convenience stops like Wawa and Sheetz on the East Coast. MSN reports that there were roughly 3,500 U.S. McDonald’s restaurants who have had kiosks in place since this March — and locations overseas have reportedly used kiosks for quite some time. But this week, they announced that the project would officially be starting up for a large number of locations in the United States.
This is a big project, so they’ll be taking it 1,000 stores at a time. They plan on finishing up in 2020.
The kiosks are both excellent and a little sad — not only does this mean that they’ll be cutting down significantly on cashiers, but it means that one day, cashiers, in general, might be a thing of the past.
But as a bonus, kiosks will likely give customers some more time to decide what they want and feel confident that their specifications have been noted.
For McDonald’s CEO Steve Easterbrook, he found that customers often order more food through a kiosk, meaning the company would be a bit more profitable.
“What we’re finding is when people dwell more, they select more,” he said to CNBC’s Squawk on the Street this Monday. “There’s a little bit of an average check boost.”
It’ll be a different experience for sure, but the kiosks will prove that McDonald’s is willing to change things up for a totally new generation.