As a millennial, I feel I am credited enough to say that the millennial generation has pioneered the healthy lifestyle movement. Aiming to live better and longer than our ancestors and parents. Therefore, we don’t eat the same meals or shop at the same grocery stores.
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We now have healthier options. Unfortunately, these options are more likely to cost more. Millennials want food with a healthy label attached; organic, all-natural, GMO-free, low sodium, and whatever else is trending right now. Personally, I refuse to be the only person that isn’t eating healthy and shopping at Whole Foods. My grocery bill gets higher every visit. There’s a study that will help with this. This study found ways the average millennial’s grocery bill can be reduced, while still buying our favorite foods.
Ibotta has a discovery that shows the cheapest days of the week to buy avocados and other millennial favorites at grocery stores. Ibotta is a grocery shopping app that analyzed 65 million of their shopping purchases since 2012. Of course, millennials came in as the leading group of people for expenses in grocery purchases. Ibotta decided to look at millennials most trendy food items (some healthy and some just necessary) and find the cheapest days to buy them.
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These results are no reflection on any specific grocery store and their routine on price markings. It’s only an analyzation of several grocery stores, popular food items purchased by millennials, and their prices throughout the week. Here’s what they found:
• Avocados – 25 percent cheaper on Wednesday vs. Sunday, the worst day to buy.
• Coffee – Eight percent cheaper on Wednesday vs. Sunday, the worst day to buy.
• Craft Beer – 14 percent cheaper on Thursday vs. Sunday, the worst day to buy.
• Hot Sauce – 11 percent cheaper on Friday/Saturday vs. Sunday, the worst day to buy.
• Kombucha – 16 percent cheaper on Wednesday vs. Tuesday, the worst day to buy.
• Quinoa – 15 percent cheaper on Thursday vs. Monday, the worst day to buy.
• Rosé – Nine percent cheaper on Wednesday vs. Tuesday, the worst day to buy.
There’s nothing worse than cutting that $3 organic avocado open and seeing more brown than green. It’s the ultimate waste of money. This study should alleviate some of that rotten avocado heartbreak, and help you purchase them cheaper. It’s time for millennials to live healthy, affordable lives.
