As delicious as Chipotle might be, it’s hard to deny that they can sometimes make it pretty hard to be a dedicated fan. Yes, their burritos are giant and each bite is better than the last, and yes, the guacamole and chips are perfect. But all of their food poisoning and norovirus scandals make it tough to keep going back for more. Now, though, Chipotle has just released something that might make us love them again: scratch-and-sniff stickers that will make you hungry and feel a pang of nostalgia at the same time.
Here’s the deal: today, October 10th, the brand is giving out scratch-and-sniff stickers that legitimately smell like Chipotle food. They’re being released in celebration of 100 million views of Chipotle’s Giphy stickers on Instagram and Snapchat. The stickers are basically real versions of the GIF. But if you want one, you better hurry up! They’re limited-edition, meaning once the 100 million are gone, that’s it. They’re only $3, which isn’t that bad.
According to Bustle, the stickers are the real deal.
There are three of them: smoky adobo, roasted cumin, and flaming chili. The smoky adobo sticker says “would rather be at Chipotle” in the classic Instagram Stories font, and is supposed to smell like roasted jalapeño with notes of “smoky, fiery, and sweet.”
The roasted cumin sticker says “less talk, more guac” and smells “spicy, smoky, and earthy.” Obviously, it is reminiscent of guacamole. Lastly, there’s flaming chili, which looks like the cute little fire emoji and is supposed to smell like “smoldering peppers.” Bustle says this one has the strongest scent.
This isn’t the first marketing ploy Chipotle has used to try to win back customers after sickening over 700 people at a store in Ohio over the summer (the chain has also been linked to salmonella poisoning several times). In August, they announced that they would be adding bacon as a topping for burrito bowls. The chain is also reportedly testing out a new rewards program that will launch in 2019.
Scratch-and-sniff stickers are just another fun way to win back their customers… and honestly? It’s working for us.
