Domino’s Hops on Popular ‘Brain Rot’ Trend with 6-7 Pizza Discount

Domino’s is taking a playful cue from Gen Alpha’s latest “brain rot” obsession by launching a $6.70 large pizza deal inspired by the viral “6-7” meme.

The promotion taps directly into the nonsensical internet trend that has ricocheted across TikTok and classrooms nationwide. As the phrase continues to dominate feeds and frustrate adults, Domino’s positions the discount as both a nod to youth culture and a timely value offer.

A Meme That Won’t Quiet Down

The “6-7” meme, pronounced simply as “six seven,” surged from TikTok and YouTube Shorts after the sound clip from Skrilla’s “Doot Doot (6 7)” caught on. Kids repeat it with dramatic emphasis, often with an accompanying hand motion. The result is a trend that feels omnipresent, even though its meaning remains unclear.

Domino’s Recognizes a Cultural Moment

Domino’s launched its “6-7 deal” on Nov. 3, offering a large one-topping pizza for $6.70. The company emphasized that if customers must hear “six seeeven” all day, they deserve something tasty in return. With this move, the chain blends humor with consumer-friendly pricing.

How the Discount Works

The offer is available for online and in-app carryout orders using the code “67.” A large pizza that typically exceeds $18 drops to just $6.70 during the promotion. Customers can choose from a broad range of toppings, from pepperoni to veggies like spinach, jalapeños, and tomatoes.

Pizza Hut’s Parallel Play

Domino’s isn’t the first to ride this wave. Pizza Hut rolled out a two-day “6 7 Menu” offering 67-cent boneless wings on November 6-7. Their menu featured nine sauces and dry rubs, aligning the brand with the same humor-driven trend.

A Meme Rooted in Music and Basketball

Both chains are building on a trend that grew after a viral clip of a child shouting “6-7” courtside at a basketball game. The moment fused with the Skrilla track, giving the meme its soundbite, face, and cultural reach. As edits and remixes spread, its randomness became part of the appeal.

The Meme Means… Nothing

Despite its ubiquity, “6-7” has no fixed meaning. Some interpret it as “mid” or “so-so,” while others simply view it as comedic noise. Dictionary.com went as far as naming “67” the 2025 Word of the Year while acknowledging that even its editors couldn’t define it.

A Hallmark of Modern “Brain Rot”

Dictionary.com’s explanation highlights why brands are paying attention: the phrase is “meaningless, ubiquitous, and nonsensical,” emblematic of today’s algorithm-driven humor. As younger users embrace absurdity, the meme’s longevity lies in its shared incomprehension. This collective inside joke makes it ripe for marketing tie-ins.

How Brands Benefit from Viral Ambiguity

For Domino’s, tapping into a chaotic trend presents a low-stakes, high-visibility opportunity. The deal’s price directly mirrors the meme’s numbers, creating instant recognition among younger customers. As digital culture cycles faster, such responsive promotions offer chains a way to stay relevant.

The Broader Impact on Food Marketing

The 6-7 promotions reflect a shift in how restaurants engage with youth-driven moments. Rather than waiting for trends to settle, brands jump in early and embrace ambiguity. Whether or not the meme fades quickly, its influence on promotional strategy suggests a new era of meme-native marketing