So Yummy is an omnichannel culinary and lifestyle media brand that turns food inspiration into instant commerce. Reaching over 61,900,000 social followers and driving more than 519,000,000 monthly views, we are the front door to modern kitchen culture. Whether you are watching our 24/7 linear TV network or shopping our video recipes in one click through Walmart, Amazon, and Instacart, we design content to make everyday cooking easy, fun, and instantly shoppable.
Our Story
We started with a simple belief: cooking should be approachable, creative, and fun. To bring that to life, we developed our signature top-down recipe video format. By focusing on visual rhythm, satisfying cuts, and step-by-step instructions, we remove the intimidation from the kitchen. We show you the first frame to spark your curiosity, guide you through the process, and deliver a visual payoff that makes you say, “I can make that.”
Today, So Yummy is owned and operated by **First Media**, the US-based direct-response direct-to-consumer performance marketing and social commerce company behind other leading brands like Blossom and BabyFirst TV. This connection allows us to combine premium content with commercial scale. We reach hundreds of millions of consumers with content designed for attention and built for direct action.
You can find us wherever you watch and engage:
Social Platforms: We connect with our community of over 61,900,000 followers on Facebook, Instagram, YouTube, and TikTok, averaging over 1,700,000 views per video.
Television Networks: You can tune in to **So Yummy TV**, our distinctly different 24/7 food and culinary lifestyle linear network, distributed across Dish, Sling, Fire TV, Roku, Plex, and Redbox.
Today, So Yummy is owned and operated by **First Media**, the US-based direct-response direct-to-consumer performance marketing and social commerce company behind other leading brands like Blossom and BabyFirst TV. This connection allows us to combine premium content with commercial scale. We reach hundreds of millions of consumers with content designed for attention and built for direct action.
You can find us wherever you watch and engage:
Social Platforms: We connect with our community of over 61,900,000 followers on Facebook, Instagram, YouTube, and TikTok, averaging over 1,700,000 views per video.
Television Networks: You can tune in to **So Yummy TV**, our distinctly different 24/7 food and culinary lifestyle linear network, distributed across Dish, Sling, Fire TV, Roku, Plex, and Redbox.
Cook and Shop in One Click
We do not believe in making you admire a recipe and then leaving you to write down grocery lists. We built a native social commerce bridge that connects the food you watch directly to your kitchen.
When you see a dish you love on our site or social handles, our retail-agnostic API integration allows you to add the complete ingredient list directly to your shopping cart at Walmart, Amazon, or Instacart in a single click. We handle the ingredients, select the right quantities, and let you check out at your preferred local retailer. It is the fastest path from culinary inspiration to a cooked meal.
Social Commerce that Converts
For enterprise consumer packaged goods and grocery brands, So Yummy offers a direct-response advertising and affiliate marketing channel with guaranteed results. By running campaigns from our owned social handles, we put your products in front of a warm, trusting audience that standard programmatic ad units cannot reach.
We do not measure campaign success in passive impressions or vanity clicks. We focus on direct retail outcomes:
We do not measure campaign success in passive impressions or vanity clicks. We focus on direct retail outcomes:
Amazon Affiliate Performance: We have driven over $100,000,000 in Amazon-attributed revenue with a verified 12.3% conversion rate and an average order value of $25.
Walmart API Conversion: Our direct integration with Walmart’s API drives an average conversion rate of 13.45% with an average order value of $75.
CPG Case Study Proof: In our partnership with Tyson Foods, we drove a 38% add-to-cart rate, resulting in over 1,100,000 products carted and 726,000+ paid link clicks. A third-party sales lift study conducted by Pathformance for Bob Evans Farms confirmed that our co-branded video campaigns drive a direct, measurable lift in retail store sales.
Frequently Asked Questions
Where can I watch So Yummy TV?
So Yummy TV is our 24/7 linear and streaming television network. You can watch it on major streaming platforms and TV networks, including Dish, Sling TV, Roku, Amazon Fire TV, Plex, and Redbox.
How does So Yummy’s shoppable recipe feature work?
When you browse recipes on our site or social channels, you can click the “Shop Ingredients” button. Our proprietary API integration automatically translates those recipe steps into a structured grocery list and sends the items directly to your shopping cart on Walmart, Instacart, or Amazon for home delivery or local pickup.
How can CPG brands partner with So Yummy?
Enterprise CPG, food, and kitchen brands can run integrated direct-response campaigns directly through our owned social channels. We handle everything from in-house video production to paid media buying and conversion path optimization. We de-risk campaigns by offering performance-linked agreed-CPA pricing models.
