Ben & Jerry’s Released A Very Political Ice Cream, And Twitter Is Blowing Up

ben & jerry's new flavor

On Monday, October 29th, Ben & Jerry’s released an anti-Trump ice cream called “Pecan Resist,” and obviously, Twitter has some serious thoughts. The aim of the politically-charged pint is to peacefully resist the Trump administration’s negative actions and words pertaining to race, gender equality, climate change, and several other progressive ideas that affect lives across the United States.

By working with organizations Color of Change, Honor the Earth, Women’s March, and Neta, “Pecan Resist” is Ben & Jerry’s way of taking a stand against those who are responsible for our current tumultuous political climate. The company will also donate $25,000 to each of the above movements.

Ben & Jerry’s announced the arrival of their new flavor, which consists of chocolate ice cream, fudge chunks, pecans, walnuts, and fudge-covered almonds, via Instagram on Monday.

“We cannot be silent in the face of the President’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights — all issues that have been at the core of our social mission for 40 years,” the caption reads.

This flavor will only be available for a limited time via their online store and in participating Scoop Shops. But while it’s around, you bet people are going to express their opinions whether we want them to or not.

Of course, many on Twitter can’t believe Ben & Jerry’s would turn against them and their president. Womp womp.

However, having backed progressive social movements in the past (Black Lives Matter, Rock the Vote, marriage equality), mixing up a resistance ice cream flavor only seems right.

Other fans are 100% on board with taking a stand via ice cream.

Whether you’re okay with ice cream companies having a political opinion or not, the fact that Ben & Jerry’s has stepped up to the plate to speak their mind is extremely brave and respectable. We’ll certainly give Pecan Resist a try, because every scoop helps.

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