What is happening and why? Arby’s just debuted their latest meaty creation dubbed the “megetable,” a vegetable made out of meat, and vegans are quaking. Heck — we’re all quaking. Their argument is if vegans can make meat products out of vegetables, then why can’t they make vegetables out of meat products?
Um… interesting.
The first meat-to-vegetable experiment Arby’s successfully pulled off is the “Marrot,” a meat carrot. The Marrot may look and even taste like a standard carrot, but it’s actually made out of turkey breast. According to Neville Craw, Arby’s brand executive chef, and his sous-chef Thomas Kippelen, the Marrot also contains most of the nutritional value found in carrots.
“Creating the Marrot was really about staying true to our brand more than anything else,” Craw told Insider on June 26th. “We really focus on how to connect with our customers and how to bring the best thing to the table.”
Unlike many brands teaming up with vegan meat company Impossible Foods, Arby’s has vowed to never go meatless in any capacity. “The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible,” the company said in a statement in May.
[fm_youtube url="https://www.youtube.com/watch?v=HIARm3780Ik"]Insider had a chance to try out the Marrot and found that its flavor was eerily reminiscent to that of a carrot. But it didn’t flaunt the same crunch as carrots often do.
But.... why
— 𝒜mber 💕🍰🎮🖖 (@AmberTheNerdy1) June 26, 2019
And as the above video shows, Arby’s wanted to make sure the Marrot was easy for people to recreate at home. This all just seems wrong.
It is a weird, weird world. @Arbys is teaching us how to make a meat carrot. A #marrot. https://t.co/oLLkVsSupA
— Sarah Blaskovich (@sblaskovich) June 27, 2019
We’re not the only ones who think so, either. Twitter has gone up in flames.
— SupernovaJBombastic (@SgtHyperbole) June 26, 2019
Smh. Smh until it falls off.
No one asked for this, Arby’s. And we’re now asking you to take it back.
Where the HECK is Dr. Ian Malcom when we need him MOST? WHERE?
arby's scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should
— Rob Marvin (@rjmarvin1) June 26, 2019
Arby’s… Check yourself before you wreck yourself.
We’re not sure if we can trust those of you who are on board for the Marrot. We think you may need to check yourselves, too.
Bless you @Arbys. I don't like real carrots, but love the way you troll. I will be bringing this to a Vegan dinner party soon.
— Sustainable Keto (@KetoSustainable) June 26, 2019
No. No, as a society, we should definitely quit while we’re ahead on this one.
A whole new industry, let your imagination go... Broccoli-flavored bacon anyone?#Arbys #Marrot
— Roy Orbison Jr (@Royorbisonjr) June 27, 2019
Like… We guess…?
Now vegans can cheat without getting busted
— Shawn Akers (@sh_akers) June 26, 2019
Although the Marrot is just downright stupid on its own, what’s even more disappointing is that Arby’s is seemingly missing the point of going vegan. Many choose the vegan route because it can be more sustainable.
So even though they’re trying to be cool and rub their Marrot in vegans’ faces, they just look dumb. Real dumb.
Rather than putting the time and effort into this bonkers Frankenstein’s monster of a food item, Arby’s could have spent their energy doing something more progressive. No?
You guys really could have used the all money and resources to make this to make make just one vegetarian option instead, but okay.
— 🍉Maggie🇵🇸FreePalestine🇵🇸 (@PrettyDamnLaggy) June 26, 2019
We’re thoroughly grossed out, and may never look at a carrot the same way again. Thanks, Arby’s.
2019 is shaping up to be a truly bizarre year.
