What is happening and why? Arby’s just debuted their latest meaty creation dubbed the “megetable,” a vegetable made out of meat, and vegans are quaking. Heck — we’re all quaking. Their argument is if vegans can make meat products out of vegetables, then why can’t they make vegetables out of meat products?
Um… interesting.
The first meat-to-vegetable experiment Arby’s successfully pulled off is the “Marrot,” a meat carrot. The Marrot may look and even taste like a standard carrot, but it’s actually made out of turkey breast. According to Neville Craw, Arby’s brand executive chef, and his sous-chef Thomas Kippelen, the Marrot also contains most of the nutritional value found in carrots.
“Creating the Marrot was really about staying true to our brand more than anything else,” Craw told Insider on June 26th. “We really focus on how to connect with our customers and how to bring the best thing to the table.”
Unlike many brands teaming up with vegan meat company Impossible Foods, Arby’s has vowed to never go meatless in any capacity. “The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible,” the company said in a statement in May.
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Insider had a chance to try out the Marrot and found that its flavor was eerily reminiscent to that of a carrot. But it didn’t flaunt the same crunch as carrots often do.
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And as the above video shows, Arby’s wanted to make sure the Marrot was easy for people to recreate at home. This all just seems wrong.
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We’re not the only ones who think so, either. Twitter has gone up in flames.
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Smh. Smh until it falls off.
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No one asked for this, Arby’s. And we’re now asking you to take it back.
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Where the HECK is Dr. Ian Malcom when we need him MOST? WHERE?
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Arby’s… Check yourself before you wreck yourself.
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We’re not sure if we can trust those of you who are on board for the Marrot. We think you may need to check yourselves, too.
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No. No, as a society, we should definitely quit while we’re ahead on this one.
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Like… We guess…?
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Although the Marrot is just downright stupid on its own, what’s even more disappointing is that Arby’s is seemingly missing the point of going vegan. Many choose the vegan route because it can be more sustainable.
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So even though they’re trying to be cool and rub their Marrot in vegans’ faces, they just look dumb. Real dumb.
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Rather than putting the time and effort into this bonkers Frankenstein’s monster of a food item, Arby’s could have spent their energy doing something more progressive. No?
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We’re thoroughly grossed out, and may never look at a carrot the same way again. Thanks, Arby’s.
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2019 is shaping up to be a truly bizarre year.