The intention was good. It’s just that the execution is, well, not so good. The U.K.’s Mark and Spencer supermarket unveiled a new chocolate bunny just in time for the Easter season. Called “Yoga Bunny,” the treat is turning heads for all the wrong reasons. In fact, Yoga Bunny has gone viral for its hilariously “suggestive” post.
You see, the milk chocolate Yoga Bunny is supposed to be in a downward dog yoga pose.
However, customers are seeing something different… and that something different is also something dirty.
One U.K. Twitter user likened Yoga Bunny to Jessica Rabbit.
Another said that all the Yoga Bunnies in the candy aisle looked like they were having a grand old time.
Guys, get your minds out of the gutter.
These are innocent chocolate bunnies we’re talking about — bunnies that are weirdly connected to a religious holiday centered around Jesus Christ! Good Lord.
Truthfully, it’s hard not to see the ~somewhat sexual~ pose, and we’re kind of boggled that no one on the M&S team caught it before Yoga Bunny hit the shelves.
But, what’s done is done.
And Yoga Bunny, posing in a bed of “raspberry nibs,” as Insider reports, has become a viral sensation.
Jessica Rabbit is not part of this equation, Christian. And you know that.
Erm… we’re feeling uncomfy.
“Oh my good grief!” one Twitter user wrote. “It looks like its stuck in a saucy position!!!”
Okay, fine. We like the word saucy. What of it?
Oh my good grief! Lol lol it looks like its stuck in a saucy position!!! 🤣🤣😂😂🤣😂 Oh @edjames_ I see what you mean!!!!!— Katie Fraser (@ablegirl) March 21, 2019
The hashtag #naughtylittlebunnies was being used to share photos and comments about Yoga Bunny. And we dislike that very much.
Honestly, same. We need a nap.
A chocolate bunny in downward dog position...my brain is fried for today 🤦♀️😉— Dawn Maxwell (@dawnmmusic) March 21, 2019
Fair enough. Forward fold, chair pose, the list goes on.
Suppose there's worse positions the poor bunny could be in 🤔— Happy😊 (@1sthappysodme) March 21, 2019
The M&S Yoga Bunny Easter egg is very “door’s on the latch, find me upstairs.” pic.twitter.com/RWs39APbCY— ＭＩＫＥ👨🏻🦰 (@_mikerosoft_) February 13, 2019
“Prayers for those of us who have to try and sell this product with a straight face,” this Twitter user said.
Our thoughts go out to the employees of M&S supermarkets everywhere.
Prayers for those of us who have to try and sell this product with a straight face appeciated Fr. Also, if you haven't yet seen the 'Yoga Bunny' egg M&S has brought out, I unwillinging draw your attention to it...https://t.co/vQlQd4z8Ep— Nicholas (@nick_benn11) February 8, 2019
Luckily, the people of M&S have a collective good sense of humor. They took note of Yoga Bunny’s rise to internet fame and first tried to defend —
Suggestive? It's merely a bunny in the "downwards-facing dog" yoga position, Christian!— M&S (@marksandspencer) March 9, 2019
— but then gave into the masses. “Cheeky” indeed.
Some are all about the bunny’s buns. Warning: the below Photoshopped image is borderline NSFW.
And others are not about to put that Racy Rabbit in their kid’s Easter basket. Understandable.
Racy Rabbit is just wrong! 😬— Enid (@enidthetooth) March 21, 2019
During Valentine’s day, M&S sold a “Love Sausage” that caused a similar stir amongst social media users. The Love Sausage looked just as suggestive as the name sounds.
Are you ready for our Love Sausage? Heart-shaped, lightly-truffled, wrapped in bacon and in store tomorrow. Say it with sausages – tag who you’ll be sharing your Love Sausage with this Valentine's Day! #MyMarksFave pic.twitter.com/VPQi4ENnsn— M&S (@marksandspencer) February 7, 2019
We don’t know what kind of marketing strategies M&S is going with lately, but they’re kind of working.
Twitter is eating up the weird, saucy limited-edition items.
Hi, I just asked a colleague at work if they wanted a bite of this product and everything has escalted so quickly I have an HR disciplinary at 2. Any chance you can get me some representation because of this innuendo filled product?— Matt S (@MattSaysThings) February 7, 2019
We’re not sure if we would buy the Yoga Bunny for the children in our lives.
But we have a feeling our friends would get a kick out if it.